How to increase a manicurist's income during the holidays?

December and January are the times when clients are looking for the perfect manicure for the New Year holidays and the winter break. For manicurists, this is a unique opportunity not only to increase revenue, but also to attract new clients. In this article, we will look at some effective ways to make the holiday season as productive as possible.

Offer special promotions and service packages

Holiday promotions always attract customers' attention. For example:

“Holiday set”: manicure + hand skin care with a nice discount.
Re-registration discount: Clients who register for a subsequent session during the first session receive a discount.
Gift certificates: Many people are looking for gift ideas, so manicure certificates are a great solution.

Offer a festive design

Clients often want something special for the holidays. Add examples of winter designs to your portfolio:

snowflakes, Christmas trees, lights;
textures that resemble a cozy sweater;
glitter, chrome and metallic to create bright accents.

You can create a separate category "New Year's manicure" in the price list, which will allow you to increase the price for complex designs.

Create a festive atmosphere in your studio
Customers return to where they are comfortable. Here are some ideas:

Decorate your workplace with Christmas decorations.
Offer customers a festive drink (cinnamon tea, hot chocolate).
Turn on some relaxing music or a themed playlist.

Advertise your services actively
Social networks are your best assistant in attracting new customers.

Post photos of festive designs with the tag #newyearmanicure2025.
Launch a gift certificate giveaway.
Use stories and Reels to demonstrate the work process.

Add premium services
Offer your clients SPA-hand care, paraffin therapy or massage. This will not only increase the average check, but also create a wow effect.

Don't forget about your schedule.
Plan your working hours to avoid overwork. Offer clients early appointments to effectively distribute the workload.

Take care of the quality of services
The holidays are a time when customers become even more demanding. So make sure that every procedure is performed perfectly. Positive reviews and recommendations will be your best advertising.

Result
The holiday season is an opportunity for a manicurist to showcase their skills, increase revenue, and build long-lasting client relationships. Use these tips to make this season a successful and joyful one for both you and your clients!