How can a manicurist stand out from the competition in 2025?
Competition in the nail service industry is growing every year. In 2025, simply being a good master is no longer enough - you need to be able to present yourself and your services correctly. How to stand out among hundreds of other masters and get more clients? We share the most relevant strategies!
Personal brand: make yourself memorable
- Use your uniqueness. What makes you a special craftsman? Maybe your style is minimalist designs, flawless “naked” manicures, or intricate artistic murals? Highlight your chip and promote it.
- Show your face. Clients love to see who they are working with. Photos, videos, personal stories on social media build trust and make you feel like they know you before you even meet them.
- Start your own blog or TikTok. In 2025, short videos and useful posts are the key to popularity. Show your work process, secrets of perfect coverage, nail care, and seasonal trends.
High level of service – how to keep customers coming back?
- Personal approach. Remember customers' wishes, their favorite shades and designs. Remind them about the time of their next appointment or give small compliments - such attention is appreciated.
- Cleanliness and sterility. In 2025, customers are paying even more attention to safety. Show the sterilization process, use personal files, demonstrate certificates and the quality of materials.
- Comfort during the procedure. A soft pillow for the hands, pleasant music, coffee or tea - little things that create a special atmosphere and make clients feel like welcome guests.
A new level of services: what to offer in 2025?
- Eco-manicure – minimum chemicals, safe coatings, vegan materials. The world is moving towards conscious consumption, and clients are becoming more demanding about the composition of products.
- Quick manicure – express formats for busy people. Offer care in 30-40 minutes: for example, nail strengthening + light coating.
- Personalized service – for example, a color palette created specifically for the client, or a set of post-procedure care products.
New technologies: nowhere without them in 2025!
- Online booking. A Telegram bot or booking website simplifies the process and helps avoid confusion.
- AI-generation of designs. Yes, artificial intelligence can select the perfect manicure for a client's style! There are already services that analyze a person's color type and style, and then offer them the perfect design.
- AR color try-on. Some brands are creating apps where you can “try on” nail polish shades on your nails via the camera.
Viral marketing: how to get people talking about you?
- Creative photo shoots – unique photos with manicures in unusual looks can go viral on social media.
- Collaborations with bloggers – even small local influencers can bring in many new customers.
- Challenges and interactives – for example, voting for the new design of the month or raffles among subscribers.
Conclusion: In 2025, manicurists are not just specialists, but personal brands who know how to work with the audience, create a unique service and use the latest technologies. Use these strategies, and your record will be full even in the most unexpected periods!
