How to stand out from the competition as a manicurist: 5 steps to recognition
In 2025, “doing things well” is no longer enough. In every city, there are dozens, if not hundreds, of craftsmen who are well versed in techniques, sterilize tools, and have colors “like Pinterest.” But why do some work with a queue a month in advance, while others constantly open windows? The secret is in promotion. And it’s not just about advertising.
- Create a recognizable style (and it's not just about design)
Your personal brand isn't a logo or the same avatars on every social network. It's a style in everything: in your profile design, in the way you communicate with customers, in the atmosphere of your stories.
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Think about it: what makes your manicure different from a dozen others? It could be a perfect nude, a signature french, impeccable cleanliness, or incredible comfort during the procedure. Identify your strong point — and broadcast it in every post.
- High-quality visuals are not a luxury, but a necessity
Instagram, Pinterest, even Telegram — everywhere people first look and then read.
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Light, background, angles are half the battle. Even a budget phone can take great photos if you take it during the day, against a plain background, and take your time. Show the client's hands, not the bottle of cream in the background. Create a "I want that too" feeling.
And another thing: 2 sharp photos a week are better than 7 blurry ones.
- Speak what others keep silent about.
Don't be afraid to write about real situations:
- Why doesn't the gel stick?
- Why can't you always repeat the design "as in the photo"?
- Why is a manicure not just about “painting your nails”?
Educational content is a trend for 2025. It builds trust and helps the client assess your level. People like it when you speak to them openly.
- Show the customer journey
Often, new subscribers don't know how to reach you: where to write, whether there are free windows, how the procedure works.
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Tell me:
- how to sign up (write, leave a request, book via bot);
- what you should know before the procedure;
- how to care after.
This reduces fear before the first visit and immediately gives the client the feeling of "they are waiting for me here."
- Be constantly present
Your Instagram is like a storefront. If it's quiet, the client thinks you're not working. You don't have to post every day. But you should show up regularly:
- short videos of the process,
- current free windows,
- new colors or designs,
- thoughts, situations, your "behind the scenes".
A live profile = a live master. And you want to work with such people.
And a little bit instead of a conclusion
Standing out doesn't mean inventing something radically new. It means showing the world who you are: with character, style, and taste. People aren't just looking for a service. They're looking for a connection. And you can create it.
