Summer 2025: how the demand for designs is changing and what to offer customers
Clients are returning from their May vacations, the master's calendar is filling up faster than a French jacket on short nails - it's definitely summer. But the summer of 2025 is noticeably different from previous seasons. Tastes are changing, trends are accelerating, and clients are coming in with quite specific requests. What is really relevant now - and what can be offered even to those who "don't know what they want"?
Minimalism with detail
Minimalism remains, but not boring. In 2025, “empty” designs with one accent detail are popular: a thin gold line, a small symbol, an element of texture. This is an option for clients who want “something, but very restrained.”
Glass effects and jelly nails
Transparency is the key word of the season. Glass-effect designs, wet-style gel coatings, and jelly nails with playful shades are trending. Pink, olive, and peach options are especially popular.
Summer = play of light
Chameleon, mirror reflections, light overflow effects are in the spotlight. But it is important: the gloss should not be "New Year's", but luxuriously calm. Translucent tops, fine shimmer, chrome-powder in delicate application will help.
Soft shapes and natural length
Long square nails are a thing of the past. 2025 dictates the fashion for natural length and oval/almond shapes. It's comfortable, stylish, and these are the photos that get saved the most on Pinterest.
Trend towards symbolism
Micro-inscriptions, badges, initials, even zodiac signs are gaining popularity. People want to put meaning into their manicure. And you, as a master, can help with this by offering something personalized.
What should be in the master's palette:
- Stained glass and jelly shades
- Chrome powder and delicate shimmer
- Thin brushes for drawings and details
- Nude bases with light effect
- Accents: gold, silver, glass drops
Advice from LUNAmoon:
Summer is a time when you can not only fulfill your clients' requests, but also inspire them. Your portfolio, new samples, ready-made designs are like a showcase for the season. And if you do it right, your clients will say: "Do something like that for me!"
